Building a Brand, Not Just a Website
When it comes to luxury real estate in Santa Fe, few names are as respected as Zachary & Sons — and I’ve had the honor of helping build that presence for more than two decades.
From the start, this partnership has focused on more than just design. It’s been about storytelling, trust, and keeping Zachary ahead in an increasingly digital world.
A Platform That Evolves
- Award-winning home galleries
- Neighborhood storytelling
- SEO-driven media campaigns
- Client education & builder insights
SEO That Brings Results
We’ve consistently kept Zachary & Sons:
- On Page One of Google
- Top-ranking on YouTube
- Visible in national homebuilding and Parade of Homes search traffic
LearnChurn Integration: AI Matching for Homes
We used LearnChurn to integrate a custom content matcher. Users can:
- Get matched to homes based on design style
- Discover educational content tied to neighborhoods
- Learn what to expect in a custom build process
- Explore videos, interviews, and galleries tailored to them
Media That Moves the Market
Efforts included:
- Photography & cinematic walkthroughs
- Reels & social storytelling
- Co-branded campaigns with Nambe & SantaFeNearMe
- Print & Parade of Homes award entries
A Community-Driven Brand
We helped Zachary & Sons build connections beyond construction — collaborating with artists, galleries, and platforms that represent Santa Fe’s lifestyle and culture.
Results
- 20+ years of continuous SEO growth
- A platform that educates and converts
- Custom LearnChurn implementation for guided content discovery
- Media that drives awards, sales, and press
