Rebuilding How Santa Fe Connects
This project started as a referral from Zachary & Sons Homes — and quickly grew into a transformative digital platform for the Santa Fe Area Home Builders Association (now expanding into the Northern New Mexico Builders Association).
BuildNewMexico.com is more than a website. It’s a growing public tool that combines business discovery, educational resources, and event interactivity — powered by my LearnChurn AI system.
WordPress Engineered for Growth
- Fully responsive, SEO-optimized site
- Custom theme and scalable plugin design
- Designed to showcase builders, remodelers, and allied professionals
AI-Powered “Find a Pro” Tool
Using LearnChurn’s smart matching engine, users can now type things like:
“Looking for a bathroom remodel before fall”
And get real-time matched listings — cutting out search fatigue and helping connect pros to real leads.
Custom Back-End That’s Easy for Non-Tech Teams
- Google Sheets-powered backend for fast edits
- Custom bulk importer/exporter with Excel support
- Live keyword filtering system for instant narrowing of results
SEO That Works — Even for Pros Without a Website
A surprising win: many builders without their own sites now rank #1 in Google for relevant local searches — thanks to their BuildNewMexico.com profiles.
That’s real visibility, especially powerful in the luxury home space where web presence matters.
What’s Next: The Parade of Homes Experience
We’re building an interactive map that will let users:
- Explore homes in the Parade of Homes
- Add points of interest (coffee shops, galleries, etc.)
- Plan routes and share them with others
- Save trip plans for day-of navigation
It’s not just a real estate event — it’s becoming a customizable home tour experience.
In Summary
- Custom WordPress platform tailored to builders and associations
- Integrated LearnChurn AI for content and service matchmaking
- Database tools built for non-technical users
- SEO that brings top results — even for the previously invisible
- Interactive mapping tools for events like the Parade of Homes